Ambition 2027:
The future of retail barcoding is here — and it’s square.
Labelling in retail is undergoing a fundamental change. Whether 2D code, PPWR, or Digital Product Passport – REA is your partner for practical, cost-effective, and regulatory-compliant implementation. With our experience in the pharmaceutical industry, we accompany you into the FMCG future.
What can be included in a GS1-compliant 2D code?
- GTIN (product code)
- Best before date (BBD)
- Batch or serial number
- Material details for recycling
- Links to digital product data (e.g. GS1 Digital Link)
- Batch or serial number
By integrating this information, businesses can not only strengthen traceability, but also streamline processes, support automated checks, and share clearer data right along the supply chain.
Why it matters?
- Inventory management – Accurate stock control, improved freshness, and less waste.
- Traceability – Confirms product authenticity and builds consumer trust.
- Security – Protects brand reputation and helps prevent unsafe products reaching the market.
- Sustainability – Supports recycling and the circular economy by sharing material information.
- Consumer engagement – Gives shoppers instant access to product details and digital interaction.
- Smarter packaging – Meets marketing and compliance needs while improving user experience.
Would you like to view a recording of our webinar?
Fill in the details below and you’ll have exclusive access to our informative webinar; “Cut Costs, Boost Data: Why 2D Codes Matter More Than You Think” – recorded on 4 Sept 2025, hosted by David Hobson, Josh Piccaver & Tamsin Stafford.
Ambition 2027
